The phrase identifies a localized seek for a particular sort of hair smoothing service. It signifies a person’s intent to seek out salons or stylists providing a selected model and kind of keratin therapy of their quick geographical space. For instance, a person would possibly sort this phrase right into a search engine to find the closest hair salon that gives Cezanne model keratin therapies.
The growing recognition of this search time period displays a shopper want for efficient and fewer harsh hair smoothing options. These therapies are sometimes wanted for his or her capacity to cut back frizz, enhance manageability, and shorten styling time. Traditionally, keratin therapies have been related to the discharge of formaldehyde, a identified well being hazard. Nevertheless, the Cezanne model distinguishes itself by claiming to be formaldehyde-free, attracting health-conscious shoppers in search of a safer various.