Place is the distribution activities associated with logistics relate to the aspect of the 4 Ps of the marketing mix.
What is marketing mix?
Marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
Elements of marketing mix includes:
- Place
- Price
- Product
- Promotion
Hence, Place is the distribution activities associated with logistics relate to the aspect of the 4 Ps of the marketing mix.
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